Prime Minister Narendra Modi gifted a packet of ‘Melody’ toffee to Italian Prime Minister Giorgia Meloni. After this video went viral, there has been a huge increase in the demand for ‘Melody’ toffee in the country and abroad. As a result, Parle Products has had to increase its production. The company’s vice-chairman, Mayank Shah, has been informed about this. In a media interview, Shah said that this moment is the biggest campaign in the history of the brand. The company will now take Prime Minister Modi’s endorsement of this indigenous brand forward. Parle Products will now work to further strengthen the presence of Melody worldwide. Currently, Melody Toffee is available in more than 100 countries of the world. Regarding the response received from consumers and distributors, Mayank Shah said that there has been an initial response from distributors. According to them, the demand for this toffee has suddenly increased significantly in the market.
There has been an immediate increase in sales on quick commerce and e-commerce channels. Some sites were out of stock. Searches for ‘Melody’ on quick commerce platforms increased since Wednesday morning. The company has increased production to meet the increased demand. Shah said that orders are coming in large quantities from India and abroad. Regarding Prime Minister Modi’s gift of ‘Melody’ packets to Melony, Shah said that it is a matter of pride for us.
Meanwhile, the original Parle company that makes Melody chocolates is not in the stock market. However, due to confusion over Parle, the shares of Parle Industries have started growing rapidly. The company has done bumper trading in three days. Investors are buying shares of Parle Industries thinking that Melody is a Parle product. Due to which the market capitalization of the company is increasing rapidly.
Earnings of over Rs 3 crore
Parle Industries shares rose 4.90% to Rs 5.78 on Friday. The stock had hit a 52-week high of Rs 17.44 in May 2025. The company’s market capitalization has now reached around Rs 28.23 crore. Three days ago, its market capitalization was less than Rs 25 crore. Investors have earned more than Rs 3 crore by investing in this company in just three days.
