Indian cricketer and Team India’s hitman Rohit Sharma has invested in a startup. Importantly, he has turned from being the company’s brand ambassador to an investor. FITTR, a fitness startup. The company has shared information about Rohit Sharma becoming an equity partner. There is no information about how much he has invested.
What does this startup do? FITTR is a fitness and wellness platform. Its services include digital coaching, guidance, community support and personalized Tamil. The company had earlier signed Rohit Sharma as its brand ambassador. Now Team India cricketer Rohit Sharma can play an important role in the popularity of the fitness startup as an investor.
What did the CEO of FITTR say? According to a PTI report, a statement issued by FITTR said that Rohit Sharma’s personal values and long-term vision resonated deeply with the company, which inspired him to move from brand ambassador to investor and equity partner. “My team and I are delighted that Rohit has joined us as an investor as a result of our discussions with him,” said Jitendra Chausre, CEO of the startup.
Regarding the investment, Rohit Sharma said that he studied the company’s business model and future prospects closely and then decided to invest in this fitness startup. I spent time with the team, understood the business and looked closely at the growth prospects. The company’s foundation is strong, its mission is clear. So, it was easy for me to take the decision to increase the investment,” said Rohit Sharma. FITTR is a Pune-based startup. It had a revenue of Rs 128 crore in FY2025. After facing losses in the previous three years, the company turned a profit of Rs 11 crore in FY2025. Most of the company’s revenue comes from subscription-based services.
